vobios.tumblelog
Posts tagged ad
“A stroll through classified ads from more than a century ago shows that college was once a buyer’s bazaar for qualified students, and universities rolled out the welcome mat and reached out for the students they coveted. Top-drawer universities like Harvard and Columbia advertised for students steadily through August and September right up to opening day and offered entrance exams the weekend before classes resumed to give students every chance of taking and passing them. Harvard even played down the difficulty of its entrance exam in ads, reprinted above, that it placed in The New York Times in September 1870, noting that of the 210 candidates who took its test the June before, “185 were admitted.” … Yale Law School, one of the most sought-after law schools on the planet, ran ads in August 1868, a time when its own future within Yale University was rocky, regaling students with reasons to consider New Haven. They included “access to library without extra charge,” eight weeks of fall vacation, three weeks of spring vacation and a two-week recess “embracing Christmas and New Year.” And, the ad noted, “students can enter or leave at any time.””
I recently researched the new Halls ads. I then decided to email the photographer Matt Hoyle to see if he could offer me any other information about how the images were processed. He sent me a nice response:
first, i shoot with wide angle lens to get a slightly distorted effect.
basically my work usually consists of lighting with nice rim light around the face to get it to pop.
then i use channels to get as much contrast without getting it too contrasty.
i then slightly desaturate.
next i use high pass to sharpen the eyes and lips.
then i mask the person from the background and sometimes create a backdrop that compliments the skin or eye color.
that pretty much it.
for the halls i also reddened up the nose and added a little blue toning around the eyes. also i had a great makeup artist to start the sick look.
hope this helps.
the term is hyperreal. well, that’s at least what i get described as.
There is a series of new Halls ads that has been popping up. With their swollen red noses and half-shut eyes, the individuals depicted seems to be suffering from much more than just a sore throat, the only thing which Halls helps with. However, something else has been bothering me much more. The portraits look too fake to be photographs and too detailed to be drawings. Perhaps they are computer-generated.
After some investigation, the answer was found. According to Advertolog, the ad campaign was by JWT and the photographs were taken by Matt Hoyle who mentions them on his blog. How much post-processing was done is yet to be discovered. Carry on, partner.
“As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.”
