“A company called Bevshots has produced a series of shots of booze under the microscope at the Florida State University’s chemistry labs. This is Dry Martini at 1000x magnification. The process consist of letting a droplet of liquor dry out completely on a slide in an airtight container, and photographing the result with a 35mm camera. The entire process can take up to three months and as many as 200 attempts to properly capture the drink’s constituent parts.”
“Sure, they put this ad over a set of stairs. But does anyone believe that’s what’s they were thinking when they presented “Great going down” to the client?”