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In the past few months, model agencies such as Premier and Storm have observed a significant increase in requests for blonde hair-blue eyed (BHBE) models, something that they put down to a fragile economy and grim financial climate. Advertisers, they claim, no longer want the quirky faces that have dominated the catwalks, billboards and weekly glossies in recent years. Instead, they’re searching for safe, wholesome-looking girls with flaxen manes who will reassure rather than shock the consumer.

— Recession chic: why blondes are having more fun - Times Online